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§ 5.6, § 5.6.5 to § 5.6.7 — Pricing: cost methods, currency, cancellation, and exclusivity (#94, #98) - #146

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KonstantinMirin:op30-pricing
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KonstantinMirin wants to merge 63 commits into
IABTechLab:mainfrom
KonstantinMirin:op30-pricing

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@KonstantinMirin

@KonstantinMirin KonstantinMirin commented Nov 4, 2026 •

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What this changes

Draft 1 doesn't say what two pricing[] entries mean or which currency applies. Its cancellation and exclusivity options have no keys.

  • pricing[] entries are alternatives, named by pricing_id, and the buyer commits under one (§ 5.6). An entry can name the mechanisms it prices.
  • § 5.6.5 states the sign of agreed_rate, and a list_rate counter can change included[] (§ 4.3.1), from @aleksUIX. separation adds location, and a demographic term states co-viewers and unknown age.
  • § 5.6.5 opens cost_method and lists ten core terms with the unit each counts. FLAT has none. It defines derived_units, the seller total, and FLAT and TIME figures.
  • A rate reads in its entry's CurrencyCode, and other amounts in the committed entry's, so commitment.currency and min_commitments[].currency go.
  • Every line-item Amount shares one basis, which § 8 question 9 leaves open.
  • commitment_bounds.spend replaces min_spend and the budget keys, and pricing[].unit_bounds the impression keys, in the entry's unit.
  • § 5.6.6 defines the cancellation option and its CancellationNotice, and § 5.6.7 the exclusivity option.

Related issue

Closes #94. Closes #98. Both are Postindustria (IAB Tech Lab member) change requests.

Refs #115, #30, #127, #125, #121, #117, and #70.

Builds on

This PR builds on our holds PR and our handoff PR, and through them on our post-agreement PR, our signing PR, our buyer writes PR, our lifecycle PR, our parties PR, our errors and extensions PR, and our shared types PR. It carries #18, #70, #71, and #72 by @Sirajmx, #73, #74, #75, and #76 by @Kishore-2572, and #118 by @aleksUIX. Review the last two non-merge commits, the #117 merge by @aleksUIX, and the merge that resolves where our holds and signing PRs overlap.

Type

  • Editorial — no normative effect
  • Normative — changes what the spec requires
  • Breaking — would break an implementation already built to this draft
  • Examples / schema / docs only

Checklist

  • The body section is updated — § 1.1, § 2.1, § 2.2, § 2.4, § 2.5, § 3.1 to § 3.4, § 4.1, § 4.3, § 4.3.1, § 4.3.2, § 4.3.4, § 4.4, § 5.6, § 5.6.1, § 5.6.3, new § 5.6.5 to § 5.6.7, § 6, § 8, and docs/open-questions.md OQ-9
  • Appendix A (field index) matches the body — pricing_id, rate_per, unit_label, cost_definition, cost_parameters, transaction_mechanisms[], and unit_bounds added under pricing[], and min_spend removed. Rates are Amount, currency is a CurrencyCode, and availability, commitment_bounds, and exclusivity are typed. scripts/check_appendix.py passes, with Availability, CancellationOption, ExclusivityTerm, MinCommitment, and CancellationNotice off the pending list
  • Appendix B (fields by marker, and the counts) matches the body — immutable 9 → 10, seller-set 40 → 44, requestable 4 → 5; 87 → 93 fields
  • Any affected example in examples/ is updated and still parses — the renames throughout, and flight bounds. Display shows USD and EUR alternatives, and audio shows priced exclusivity. Display, CTV, and audio offer cancellation options, and the issued proposal records a partial cancellation. Both record_digest values are recomputed, and manifest.json is regenerated. scripts/check_examples.py recomputes the commitment arithmetic, the bounds, and the cancellation shares, and passes. scripts/check_pricing_fixtures.py passes 60 of 60
  • RFC 2119 keywords used deliberately — MUST / SHOULD / MAY are not synonyms
  • The no-inheritance rule (§ 2) still holds — every new key sits on the line item or its pricing[] entry
  • Anything selectable declares available[] and included[]; anything settable declares bounds (§ 3.1, § 3.2) — cancellation_policy and exclusivity keep both; the commitment bounds are commitment_bounds.spend and unit_bounds
  • No confidential or commercially sensitive content

Knock-on effects

Open questions

  1. Answered by @aleksUIX. A counter on a composed rate needs no separate final rate: list_rate carries it, with the negotiated options in included[], so a counter may change both. Dropping accepted_counter and selection_key stands.
  2. Yes, answered by @aleksUIX. § 5.6.5 states the rule, and scripts/check_examples.py flags a spend commitment with no rate.
  3. Should a CancellationNotice name the dated_shares[] entry it cancels under?
  4. [Change] § 5.6 — Give cost_method an extensible vocabulary, and say what several pricing[] entries mean #94 questions 3 and 4, and [Change] § 5.6 — Give cancellation_policy and exclusivity options a typed shape #98 questions 1, 3, 5, and 6, stay open.

By opening this pull request I agree my contribution may be published under this
repository's licence, as set out in CONTRIBUTING.md.

Analyzed and generated with the help of Claude, fully reviewed by me.

Sirajmx and others added 30 commits October 6, 2026 16:28
§ 5.6 defines floor as the seller's offer floor at proposal time, not
the downstream auction floor and not a guarantee that bids will clear.
Editorial: the meaning of the field is unchanged.

Refs IABTechLab#16
A proposal can say its line items must be bought together
(linked_execution, § 4.1), and a line item can name the line items or
spend that must be in the same commitment (requires, § 5.6.3). A bonus
line is a line item with requires and its own price. The § 2 "binding
terms" hook now points at a field, and the Summary Representation
carries has_requires and linked_execution.

Adds a CTV bonus line example (§ 6.5) and linked_execution: none to the
proposal example.

Refs IABTechLab#23
The seller declares which exclusion types it accepts and how it
enforces each (exclusions_accepted); the buyer supplies its lists
(exclusions). Blocked apps carry their store, { platform, bundle },
so one store id is never applied across stores. Exclusions are
recompute inputs (§ 3.3) and are never disclosed to other parties
(§ 5.8). The display example declares and supplies lists.

Refs IABTechLab#25
A line item whose rate differs by market can declare geo with the
selectable structure of § 3.1: available[], included[], pricing deltas
and max_select. A geo that declares only allowed[] stays settable, so
existing payloads are unchanged. When several priced markets are
selected, the highest delta applies. The audio example is priced by
market.

Refs IABTechLab#14
A commitment names the proposal and version it was priced against
(§ 5.6.1). The seller rejects a new attempt on a stale version, or past
valid_until or price_valid_until, and returns the current version. An
authenticated replay with the same idempotency_key and terms returns the
stored result without re-running those checks; the same key with
different terms is a conflict. Keys are opaque and scoped to one buyer
and seller pair. § 4.1 states that each revision while published
increments version.

The display, CTV and audio examples carry proposal_id and version.

Refs IABTechLab#24
§ 4.1 adds an optional, immutable proposal_template_id linking an
issued proposal to the seller's template. Each issued proposal has its
own status, version and negotiation_history[], and buyers never need
the template id to transact. § 7 adds a non-normative note separating
seller-side templates from the issued proposals buyers commit against.

Appendix A gains one row; Appendix B counts immutable 6 → 7 and
72 fields. The proposal example carries a proposal_template_id.

Refs IABTechLab#26
§ 5.8 adds terms_ref ({ url, sha256, version }), REQUIRED when
terms_acceptance_required is true, hash-pinned and frozen at agreed, so
assent binds to an exact document. § 5.10 adds agreement_ref, an
informative pointer to the master or annual agreement a line item is
priced under, and documents the io and agreement roles on
external_references[]. IO generation is stated to be a connector
concern, and § 7 adds a non-normative note on relationships.

agreement_ref is seller-set; a buyer-held agreement id travels as an
external_references[] entry with role: agreement, so the field keeps
one marker (§ 3).

Appendix A gains two rows; Appendix B counts seller-set 29 → 31 and
73 fields. The display example carries terms_ref.

Refs IABTechLab#27
A new § 2.3 lets a seller publish its public standard line items at
/.well-known/openproposal.json: seller_id, generated_at, spec_version
and, per proposal, proposal_id, version, the Summary Representation of
each line item and a full_url. ETag / Last-Modified are required, only
line items with visibility public appear, and entries must match the
current version. Buyers discover from the manifest, then fetch the Full
Representation of shortlisted line items.

Adds examples/manifest.json (§ 6.5) and visibility: public to the CTV
and audio examples; the registry_gated display line item is not listed.

Refs IABTechLab#29
The specification does not define authentication yet (WS1; see IABTechLab#62),
so the replay rule now applies to a replay from the same buyer rather
than an authenticated replay.

Refs IABTechLab#24
agreement_ref.parties used buyer_id, which the specification does not
define. parties[] now names the seller by its seller_id and the buyer
by the id it holds in eligible_bidders[] (section 5.8).

Refs IABTechLab#27
The rule that a hold on a linked_execution: all proposal uses
hold_scope: proposal came from a comment on IABTechLab#23, not the change request
as filed. It moves to the PR description as a point for the working
group, so this PR carries only the filed change.

Refs IABTechLab#23
IABTechLab#25 names the content-category list iab_content_category[], a list of
IAB Content Taxonomy ids. The earlier commit renamed it content_category
with a version-pinned taxonomy_ref, which nobody proposed. This restores
the filed name and shape; which taxonomy version to reference is left
to the working group.

Refs IABTechLab#25
IABTechLab#14 doesn't say how deltas combine when a buyer selects more than one
priced market, and neither did any comment on it. The earlier commit
said the highest delta applies; that is a design choice nobody
proposed, so it moves to the PR description as a question.

Refs IABTechLab#14
Read the media condition from the ad served when an impression accepts
several media, name the seller as the party that serves, place linear TV
outside the table, and state environments as (distribution channel,
device type) pairs. Insert environments.available[] into the summary
list without rewrapping it, shorten the changelog entry and drop
audio_streaming from OQ-7 in docs/open-questions.md.

Refs IABTechLab#90
time_zone is the line item's clock for daypart windows and
frequency_cap.period: an IANA time zone name or viewer_local. A window
is { days[], start, end } in civil time with an exclusive end later
than start, up to 24:00; a window that crosses midnight is two windows.
List the `days[]` values once in the `daypart` row, as `monday` | ... |
`sunday`. Write HH:MM, America/New_York, and UTC as plain text, since
they're a format and examples, not field names. The meaning is
unchanged.
"At least one of" an empty list is never satisfied, so the bonus line
would fail a literal check. An absent key sets no condition. Only the
examples change; the any_of[] row and the rules stay as filed in IABTechLab#23.

Refs IABTechLab#23
The floor row now says it "neither constrains nor describes the
downstream auction floor", as IABTechLab#16 asked, and names that floor: the
per-impression floor the exchange applies at auction time (OpenRTB 2.6
Imp.bidfloor).

Refs IABTechLab#16
From the Postindustria review on IABTechLab#73:
- a replay matches on the same body, every value the buyer sent except
  idempotency_key, and returns the stored result whether an acceptance
  or a rejection; a retry against a new version uses a new key;
- version increments on each revision of the proposal, not only while
  published, so a counter under review also moves it;
- "deterministic" now says what the checks depend on: the stored
  proposal and the time the seller receives the attempt;
- the price check names the pricing[] entry the commitment is priced
  against.

Refs IABTechLab#24
This was referenced Nov 4, 2026
@premesh

premesh commented Nov 4, 2026

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Thanks for carrying loop and install_date. Two gaps for OOH dominations:

On notice_reference: install_date: the posting_schedule in #125 would give the record that date, so the fee becomes computable.

Make commitment.advertisers[] REQUIRED, so a commitment says whom the
spend is for. Make ground REQUIRED on a decline entry. Require an answer
to a commit under a firm entry while the entry holds, so that silence
can't work as a decline on no ground.

Refs IABTechLab#65, IABTechLab#126, IABTechLab#153
State that held means reserved inventory. Keep a hold live while a
commit made during it is open, so a seller can't leave the commit
unanswered until the hold lapses and then decline it for lack of
availability. Add the seller's hold reference and renewal_right, an
offered term for the right to the next cycle.

Refs IABTechLab#66
Add seller_domain to a VersionRef outside its proposal, because a
proposal_id is unique only within a seller's domain. Let a Deals API
push carry the baseline in ext.baseline, so a DSP can join the deal to
its record.

Refs IABTechLab#31, IABTechLab#132
State the sign of agreed_rate and have the checker flag a spend
commitment with no rate. Let a counter of list_rate also change
included[], for a counter on a composed rate. Add location to
separation, and have a demographic term state how it treats co-viewers
and unknown age. Correct the discussion document's unit wording.

Refs IABTechLab#38, IABTechLab#98, IABTechLab#117
@KonstantinMirin

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Thanks, @premesh. location is in this PR: each venue or site of the line item's properties, static or digital. And yes, #125's posting_schedule would make the install_date fee computable.

We'd rather not span line items, though. Postindustria's view is that the line item is the unit, and each stands on its own: a term on one line item shouldn't reach another, and only the proposal binds them. requires, from #70, only says what must be bought together. A link between line items has to be followed by every revision, staleness check, and partial commit, which adds complexity the protocol doesn't otherwise need.

If that isn't enough, the place is a level up, on the proposal. linked_execution: all already commits its line items together, each with its own location term. Could you share the business case for where that falls short? What goes wrong in a real domination sold that way?

Analyzed and generated with the help of Claude, fully reviewed by me.

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